{"id":988,"date":"2021-08-03T09:05:09","date_gmt":"2021-08-03T07:05:09","guid":{"rendered":"https:\/\/kitods.urssafmipy.fr\/?p=988"},"modified":"2022-08-17T16:48:13","modified_gmt":"2022-08-17T14:48:13","slug":"plan-de-comunication","status":"publish","type":"post","link":"https:\/\/kitods.urssafmipy.fr\/index.php\/2021\/08\/03\/plan-de-comunication\/","title":{"rendered":"Plan de comunication"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb]<\/p>\n<p><strong><em>Promouvoir l&rsquo;offre de service<\/em><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#B7DFDE\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/kitods.urssafmipy.fr\/wp-content\/uploads\/2021\/08\/personnesb.png\u00a0\u00bb title_text=\u00a0\u00bbpersonnesb\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb20%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb]<\/p>\n<p>R\u00e9daction : par Fonction Com<\/p>\n<p>Pr\u00e9paration : en groupe<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/kitods.urssafmipy.fr\/wp-content\/uploads\/2021\/08\/tempsr.png\u00a0\u00bb title_text=\u00a0\u00bbtempsr\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb20%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb]<\/p>\n<p><span>1 jour \u00e0 plusieurs jours suivant le projet<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/kitods.urssafmipy.fr\/wp-content\/uploads\/2021\/08\/materielb.png\u00a0\u00bb title_text=\u00a0\u00bbmaterielb\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb20%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb]<\/p>\n<p>R\u00e9daction d&rsquo;apr\u00e8s mod\u00e8le\/plan chart\u00e9<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#F9D5C7&Prime; text_font_size=\u00a0\u00bb20px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Objectifs<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb]<\/p>\n<p>Le plan a pour objectif de clarifier le r\u00f4le et la contribution de la Fonction communication d\u00e8s le d\u00e9marrage des actions.<\/p>\n<p>Afin de permettre sa r\u00e9daction par la Fonction communication, il s&rsquo;agira pour le groupe projet de clarifier :<\/p>\n<ul>\n<li>la commande\u00a0<\/li>\n<li>les besoins<\/li>\n<li>les \u00e9tapes cl\u00e9s<\/li>\n<li>les r\u00e9sultats attendus<\/li>\n<\/ul>\n<p><strong>L&rsquo;\u00e9valuation<\/strong> d&rsquo;un plan de communication est \u00e9galement une \u00e9tape importante car elle permet d&rsquo;adapter les actions en fonction des r\u00e9sultats : penser \u00e0 la pr\u00e9voir !<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F9D5C7&Prime; custom_padding=\u00a0\u00bb5px|5px|5px|5px|false|false\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Consignes<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb min_height=\u00a0\u00bb714.4px\u00a0\u00bb custom_margin=\u00a0\u00bb||-5px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb]<\/p>\n<p>3 phases :<\/p>\n<ul>\n<li><strong>Fournir \u00e0 la fonction Communication les \u00e9l\u00e9ments suivants :\u00a0<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Contexte : il donne un \u00e9clairage sur le \u00ab\u00a0pourquoi\u00a0\u00bb de l&rsquo;action et une premi\u00e8re vision de la posture de com \u00e0 adopter \u2192 objectifs de la communication et aper\u00e7u bref du contenu<\/li>\n<li>Probl\u00e9matiques :<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">\u2022 D\u00e9finition des cibles : principale\/secondaire, interne\/externe\u2026 Utilit\u00e9 des personas !<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Objectifs en fonction des r\u00e9sultats attendus et des cibles\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Messages-cl\u00e9s en fonction des cibles\/objectifs : contenu<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Ressources mobilis\u00e9es<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Budget pr\u00e9visionnel\/allou\u00e9<\/p>\n<p style=\"padding-left: 40px;\">\u2022Date de lancement du projet<\/p>\n<ul>\n<li><strong>Construction du plan de com avec le r\u00e9troplanning :<\/strong> Par la Fonction communication \u2192 avec validation du groupe projet et Direction \u00e0 partir de la date de lancement du projet<\/li>\n<li><strong>Lancement :<\/strong> suivi du plan et r\u00e9alisation des actions par la Fonction communication\/les acteurs impliqu\u00e9s<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#B7DFDE\u00a0\u00bb custom_padding=\u00a0\u00bb5px|5px|5px|5px|false|false\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Mod\u00e8les \/ exemples\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||16px|||\u00a0\u00bb]<\/p>\n<p>Le service Com&rsquo;Mipy UR poss\u00e8de son propre mod\u00e8le de plan de com, la r\u00e9daction appartient \u00e0 ce service<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#B7DFDE\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Astuces<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb]<\/p>\n<p>Conserver certaines marges de man<span>\u0153uvre pour faire face \u00e0 de possibles al\u00e9as.<\/span><\/p>\n<p><span>C&rsquo;est un document vivant tant que dure l&rsquo;offre : il sert \u00e9galement de suivi et peut \u00eatre corrig\u00e9 et adapt\u00e9 (versioning) en fonction de l&rsquo;atteinte des r\u00e9sultats attendus ou des al\u00e9as, du r\u00e9veil de la promotion si interrompue<\/span>\u2026<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.9.7&Prime; 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button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Difficult\u00e9 : \u2605\u2605\u2605\u2606\u2606<\/p>\n<p>Promouvoir l&rsquo;offre de service<\/p>\n","protected":false},"author":1,"featured_media":5628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17,6],"tags":[],"class_list":["post-988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancement","category-prepdeploiement"],"_links":{"self":[{"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/posts\/988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/comments?post=988"}],"version-history":[{"count":10,"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/posts\/988\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/posts\/988\/revisions\/5632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/media\/5628"}],"wp:attachment":[{"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/media?parent=988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/categories?post=988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kitods.urssafmipy.fr\/index.php\/wp-json\/wp\/v2\/tags?post=988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}