{"id":919,"date":"2021-07-29T10:58:04","date_gmt":"2021-07-29T08:58:04","guid":{"rendered":"https:\/\/kitods.urssafmipy.fr\/?p=919"},"modified":"2022-08-22T16:33:46","modified_gmt":"2022-08-22T14:33:46","slug":"persona","status":"publish","type":"post","link":"https:\/\/kitods.urssafmipy.fr\/index.php\/2021\/07\/29\/persona\/","title":{"rendered":"Persona"},"content":{"rendered":"

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Personnifier et adapter<\/em><\/strong><\/p>\n

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En groupe<\/p>\n

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1 jour<\/span><\/p>\n

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Outils de brainstorming (Kits internes), Internet (recherches et mod\u00e9lisation) et bureautique<\/p>\n

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Objectifs<\/strong><\/p>\n

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Un persona d\u00e9signe en marketing un client cible id\u00e9al\u00a0 qui va repr\u00e9senter l’arch\u00e9type d’un groupe ou segment de personnes avec des int\u00e9r\u00eats, motivations et comportements en commun.<\/p>\n

Pour chacun des personas, il faut donc r\u00e9ussir \u00e0 se mettre \u00e0 sa place, pouvoir s’en faire une repr\u00e9sentation mentale et s’imaginer sa mani\u00e8re de penser, de se comporter, pour in-fine, trouver une solution \u00e0 ses probl\u00e8mes.<\/p>\n

C’est un outil d’aide \u00e0 la conception : d\u00e9finition, personnalisation; et de performance : retour sur investissement, am\u00e9lioration de l’offre.<\/p>\n

\u2192 D\u00e9veloppement\u00a0 ou am\u00e9lioration d’un produit\/d’une offre, en recentrant les d\u00e9cisions sur l’utilisateur final<\/p>\n

\u2192 Optimiser un parcours client<\/p>\n

\u2192 Aide \u00e0 la prise de d\u00e9cision\/arbitrage<\/p>\n

L’objectif est de rester concentr\u00e9 sur le client final<\/p>\n

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Consignes<\/strong><\/p>\n

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Au pr\u00e9alable :<\/strong><\/p>\n